jumpingjacktrash:

did-you-kno:

One of the best ways to get people to do something is to make it fun. A marketing campaign called ‘The Fun Theory’ found that when stairs next to an escalator were turned into giant, functional piano keys, the amount of people who took the stairs increased 66%, and when a trash can had sound effects that made it seem infinitely deep, people started picking up and throwing away litter just to hear it. Source

it’s true! humans are playful monkeys. give us something to play with or be curious about, and we’re all in.